the guardian...

I bought the February issue of CR - Creative Review and it covered an article about the guardians identity and re-branding. I buy the guardian newspaper mostly on a weekend and very rarely through the week. Mostly because it takes so long for me to read a newspaper, as i want to read everything not just a few articles. I can't remember what it used to look like before the re-design (which was carried out by Mark Porter - the guardians creative director) but ever since it has been redesigned in 2005, i think it looks really friendly and approachable. The bright colours, the typography (the font used is Guardian Egyptian TE4 Text Bold) the advertisements, the website and the whole feel of the identity just makes me wish i had designed it! I think the typographic headlines for the supplement papers are a bold interesting, graphic success alongside the layout of the newspaper.