Logo and Identity colours

For my final logo and colours for identity, i decided to use upper and lower case for my company name as i thought that elderly people would trust something more if it looked more traditional, as using upper and lower case suggests. I also decided on the name 'Silver Tech' as i thought it sounded really professional and modern while using the silver as a reference to the phrase "silver surfer". As i am primarily creating an information pack full of leaflets that inform my elderly audience about technology i thought this reference was quite fitting. I will apply this corporate identity to all my products, information pack and leaflets. I decided to use a grey on the text, as if it was silver i think it would loose its legibility for my audience and this would defeat my point of making things easier for them. I then used a blue/green colour for the circular shape as it seemed a technical modern colour but not so vibrant that it was offensive or not of interest to my audience. The circular shape and placement of text are derived from my sketches i did in relation to technology. As i wasn't focusing on a specific technology i didn't want to emphasize a certain type of technology in my logo design and so my final logo was inspired by a power button, but i stylised it by turning it on its side and the text representing the line in the power button as you can see below...



The final logo and colours are below