What a good brief!

Ive been given a brief to communicate something that i think is 'good' and i can produce it for any audience i find appropriate, using any printing method that i am currently researching for another brief. If it is too costly or difficult to get produced i can still cost the job to see how practical and expensive it would be and figure out alternatives if it would be too impractical or expensive. I always find briefs like this, that are quite open and vague, difficult to get started and find it hard to focus on one idea. I think to start this brief off i will make a huge list of things i like/find good or interesting, then once ive made this list i will try to justify my reasoning for each good thing which should hopefully give me some idea about which direction to take this brief.