Idea change...

Since speaking with Fred my idea has changed from a book of quotes to a retirement pack for the elderly. This retirement pack would be more appropriate to my audience and i think if they have recently retired, it could be something that inspires them and helps them to simplify their lives now they have a lot of time on their hands. I will create a company and a corporate identity that will promote and distribute the retirement packs, while creating leaflets and information packs to inform them of ways to simplify their lives, for example how to use technology such as the internet or how to de-clutter their house.