Communication is a virus - A Convincing Lie

We chose collaborative groups to work with today and then had to chose from a list of starting points. We chose "tell a convincing lie" Our concept is to package a cosmetic product and to promote a lie that goes with it. We will be using science to confuse people into believing our lie, which is taking a fact and exaggerating it enough to be believable but simple enough to be effective. Our target audience is women aged between 20 and 40 as this is the main market for cosmetic products and we will be using the fact that most women who buy these cosmetics don't really understand the science behind them but still trust that they work.