Being a fan of art nouveau as well as simplicity seems to be a bit of a contradiction but I think art nouveau is quite graphic and stylised. This balance of decoration and simplicity of line is what I find appealing. I like the bold flat colour, the blend of colours and the definition of line. I recently saw work by Echo Chernik and immediately liked it as it has a modern twist to an older technique. Using the female form to advertise and illustrate she has a variety of clients such as Camel Cigarettes, Tokyo Chamber of Commerce, Penguin Book Publishers, The United States Postal Service and Hype Manufacturing Nascar
This is an image advertising for shoes.
29 October 2007
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